From Mark Montague – Industry Pricing Analyst, DAT Solutions:
When dispatching company drivers, a trucking operations person has to weigh multiple considerations. Foremost is serving the customer, but a close second consideration is getting your drivers enough miles for the week. If your drivers don’t get the miles, the good ones will leave. Then you have to replace them, on top of the normal churn that is a hallmark of this industry.
Most over-the-road (OTR) truck drivers are paid by the mile. That can create a mismatch between the trucking company’s goals and the driver’s goals. The company wants to build revenue faster than expense. For the driver, it’s all about getting the miles. Company drivers won’t care that the carrier operation was able to increase revenue per mile by focusing on shorter hauls — unless the drivers are getting paid more, too.